May 15th, 2012 by Kirk in Marketing Campaign | Comments Off
Some cool Marketing Campaign images:
Christopher Penn’s Marketing Campaign Sample Map, downloaded from ChristopherSPenn.com
Image by Christopher S. Penn
Christopher Penn’s Marketing Campaign Sample Map, downloaded from ChristopherSPenn.com
Kung Fu Panda campaign – this one worked!
Image by technokitten
I saw the advert on the Kung Fu Panda movie posters but I actually didn’t text in as I saw a mobile ad when I was reading a pal’s blog from my mobile phone. The experience was good – the range of content was good, it downloaded quickly and it was all free (standard rates applied).
A mobile marketing campaign user experience success.
Nancy Introduces NJ Marketing Campaign
Image by gottasharepics (Kathy Dempsey)
After Seth’s presentation, Nancy Dowd told the crowd about NJ’s statewide marketing campaign, Solving Life’s Problems. It’s gonna be a big one!
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May 13th, 2012 by Kirk in Marketing Experts | Comments Off
May 11th, 2012 by Kirk in Marketing Budget | Comments Off
A few nice Marketing Budget images I found:
Proportion Of Online Marketing Budget Spent on Comparison Search Engines by Econsultancy
Image by Matthieu Dejardins, eCommerce Activist
Illustration from the following post: Product Comparison Shopping Engines Study: goals, recommendations & opportunities to boost revenues by 16 percents.
Retailers spend approximately 11% of their online marketing budget on CSE. Agencies said that, on average, their clients spend 14% of online budget on this channel.
Is Your Online Marketing Strategy Run on Monopoly Money?
Image by FindYourSearch
Many big businesses spend hundreds of thousands of dollars on their marketing budget in traditional advertising channels, while ignoring the importance of online marketing. Don’t be one of them!
(Original photo licensed under Creative Commons Attribution by p e e p e r)
Media Time vs Media Spend – Where to Focus Your Marketing Budget
Image by Sales Tip A Day
salestipaday.com/2011/06/15/media-time-vs-media-spend-whe…
Where do you or your company focus their marketing budget? If you are focusing on the print media, then you are in for a rude awakening.
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May 10th, 2012 by Kirk in Social Campaign | 8 Comments »
Check out these Social Campaign images:
Social campaign
Image by phauly
Found at HoutLust blog.
Think before buying, do you really this additional "stuff"? Think.
Silver at the Cannes Lions 2007 in the category Outdoor.
Ads from the Dutch Cordaid/People in need. The goal is fundraising.
Agency: Saatchi & Saatchi
Creative Director: Magnus Olsson
Copywriter: Saatchi/Saatchi Tribe
Art Director: Saatchi/Saatchi tribe (Tim Bishop)
Photographer: Calle Stolze
Vermont Teddy Bear Social Media Campaign
Image by mdurwin2
Vermont Teddy Bear Social Media Campaign
Social Beyond Singular Campaigns
Image by jon_burg
Social currency for a brand can grow in two ways: slow and steady or slingshot.
The slow and steady growth is more likely sustainable, but as most campaign metrics (and marketing metrics) utilize a traditional purchase funnel, slow and steady efforts often fail to hit key "awareness" benchmarks.
Slingshot tactics are far more gimmick-heavy and generally reach scale quickly, but they generally go dark a couple of weeks later. These are campaigns in every sense of the word. Give out a few free Macbook Pros on Twitter and watch your follower counts soar. Give away seven free iPhones and watch your brand become a trending topic. Create that incredibly creative Facebook application or visualization of the conversation, and hold up your scaled short-term engagement as your success.
But is Slingshot-value real social value? It this where most brand will play in the space?
Probably. As dirty as it sounds, Slingshot Marketing is going to be much of what we see in social over the coming few months. The strategic vision, budgets and dedication to doing social right just aren’t yet there. Yet. But with the inclusion of some basic marketing know-how, your slingshot shiny objects can be of value.
For more, check out jburg.typepad.com/future
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May 10th, 2012 by Kirk in Marketing Budget | Comments Off
A few nice Marketing Budget images I found:
Media Time vs Media Spend – Where to Focus Your Marketing Budget
Image by Sales Tip A Day
salestipaday.com/2011/06/15/media-time-vs-media-spend-whe…
Where do you or your company focus their marketing budget? If you are focusing on the print media, then you are in for a rude awakening.
Proportion Of Online Marketing Budget Spent on Comparison Search Engines by Econsultancy
Image by Matthieu Dejardins, eCommerce Activist
Illustration from the following post: Product Comparison Shopping Engines Study: goals, recommendations & opportunities to boost revenues by 16 percents.
Retailers spend approximately 11% of their online marketing budget on CSE. Agencies said that, on average, their clients spend 14% of online budget on this channel.
Is Your Online Marketing Strategy Run on Monopoly Money?
Image by FindYourSearch
Many big businesses spend hundreds of thousands of dollars on their marketing budget in traditional advertising channels, while ignoring the importance of online marketing. Don’t be one of them!
(Original photo licensed under Creative Commons Attribution by p e e p e r)
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May 10th, 2012 by Kirk in Marketing Campaign | Comments Off
May 6th, 2012 by Kirk in Business Consulting | 1 Comment »
A few nice Business Consulting images I found:
new business cards – consulting practice in mechanical engineering – _MG_0732
Image by sean dreilinger
used here
copyright © 2008 sean dreilinger
follow me! FB / twitter / G+
view new business cards – consulting practice in mechanical engineering – _MG_0732 on a black background.
Social Business Consulting Group – Sobizco founding partners_team
Image by wendysoucie
17 founding partners of the Social Business Consulting GroupAndrew Goodlace, Antoine Houdaille, Axel Schultze, Barbara Daniels, Catherine Sherwood , Geoff Sharp, Jennifer Meltzer, Kinna Jonsson, Lisa Robb, Mario Paladini, Marita Roebkes , Michael Green, Nancy Chou, Pierre Miceli, Walter Adamson, Wendy Soucie, Will Bosma
Launch: Business Ethics Consulting Website
Image by juggernautco
Today we launched the first website for a timely new company, Business Ethics Consulting Group LLC. It’s a nifty fresh little site that gets all things done you’d expect to see– about them, why you need them, how to contact them, and other things.
It also has a news section based on TypePad. David Montgomery uses the easy TypePad publishing platform to publish some great insights on moving past Enron and smart commentary on current topics in business ethics. Overall, a great new addition to the internet and the burgeoning world of RSS. Welcome them.
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