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Finesse The Usability Course

FINESSE: The Usability Course
Event on 2012-05-21 09:00:00
This course is a must for anyone who makes business or marketing decisions about online initiatives, or has to interact with those who do!
Usability determines the success or failure of your digital presence in websites, mobile and social environments. The father of usability, Jakob Nielsen, recently said of mobile apps that “the customer experience is your brand”. The importance of usability can no longer be ignored.

In this course you will learn to master the principles and best practices in usability, ensuring that your target market gets a compelling customer experience that will make them excited about your online presence.

You’ll learn how to write for digital media, how to benchmark the six key metrics of usability of your site (and your competitors’ sites). You’ll discover how to conduct the kind of practical usability testing that immediately helps you to improve user experience.

You’ll also learn a seven-step methodology for specifying and managing any digital development project to ensure it stays customer-centric.

Some more or what is covered:
• Improve usability in websites, mobile and social media
• Principles and best practices
• Ensure compelling customer experience
• How to benchmark
• Six key usability metrics
• Writing for digital
• Practical usability testing
• Seven-step methodology for managing digital development

The course is led by Karen Parkin, a digital strategist, web PM, corporate e-commerce expert and international internet business veteran, who has managed major award-winning web development projects for some of the world's largest corporations.

Britefire (Pty) Ltd. (www.britefire.co.za)
A digital strategy and marketing firm. With innovation and international experience, we help companies excel worldwide in e-business, online marketing and digital project management. We offer consulting, development, implementation and training.

South African companies who have benefitted from our experience include:
Clicks, Orion Group, UNISA, SA Tourism, MWEB, FinWeek, McCann Worldgroup, Eskom, Jupiter Drawing Room, Makro, Media 24, Exclusive Books, City Sightseeing Cape Town, Ocean View House, Trudon, Mooiplaas Guesthouse, GCIS, Markham, University of Stellenbosch Business School, Struik and Standard Bank.

Globally, we have worked with a long list of organisations, including:
The BBC, AC Nielsen, Marriott Hotels International, American Express, Intel, Ford, Credit Suisse, Lockheed-Martin, Library of Congress, US Department of Defense, Nomura, Sasktel, Georgia Institute of Technology (Georgia Tech), Cisco Systems, Kepner-Tregoe and American Honda.

at City Lodge Fourways
Cnr Monte Casino Boulevard and Witkoppen Road
Johannesburg, South Africa

Octagon x Skill 4 Sole 4! (Day 3 – part 2: Funk Lordz 10yr Anniversary)
Event on 2012-05-19 15:00:00
ATL's most challenging street dance competition joins forces with one of the BIGGEST international competitions for the first time. Dancers compete in each category for Prize money and their opponents’ sneakers!

Price:

-Kunstruct- Lockin
-Asia1 Fundamentals/ Battle Tactics
-Chuco-Poppin/Banging/Bobbin
– Alien Ness (New workshop)

1vs1 Octagon meets Skill 4 Sole 4! Cash Prize: 0
Two Mega Dope event become one! (Rules at the bottom of details)

Hosted by Fort Knox!!!!

Judges:
Mendez (MAD CLOUT)
Alien Ness
Asia one (No EASY PROPS/Mighty Zulu kweenz)

2vs2 Popping Battle! Cash Prize: 0
(Skill 4 Sole Rules Apply Also)
Judges:
Chuco (AirForce Crew)
Mr.Cool (ATL FUNK LORDZ)
Master Pop

Promo Video: www.youtube.com/watch?v=i0JM5WkJ2Us&feature=youtu.be

Funk Lordz 10yr Anni main event page: www.facebook.com/events/331923706870993

Vendor Opportunities:
Vendor booths available at per day or 0 for all four days! Contact FunkLordzWorldWide@gmail.com 404-604-1194

******RULES******

Octagon rules are:
-Rule #1 Top Rock outside of the Octagon, & dance your way in
-Rule#2 Do all your Moves in the Octagon,but not limited to just the octagon
-Rule#3 No Repeat Moves
-Rule#4 IF A CONE IS MOVED IT IS A INSTANT DISQUALIFICATION!!!

Skill 4 Sole rules are:
-Rule#1 FINAL BATTLE,LOSER SIGNS HIS/HER SHOES & GIVES THEM TO THE WINNER!!!!!!

Leah Kools Marketing & PR Firm
"Marketing that exceeds your expectations."
www.facebook.com/LKMPR

at Star Theatre Event Hall
840 Ralph David Abernathy Blvd
Atlanta, United States

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The Mcgrawhill 36hour Course Online

The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)

The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)

A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It’s about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and b

List Price: $ 20.00

Price: $ 10.54

Mobile Marketing Playbook

Mobile Marketing Playbook

Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic for mainstream marketers.

To help guide marketers during this exciting time of transition, we’ve published the Mobile Marketing Playbook. Our compre

List Price: $ 0.99

Price: $ 0.99

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