Check out these Social Campaign images:
Social campaign
Image by phauly
Found at HoutLust blog.
Think before buying, do you really this additional "stuff"? Think.
Silver at the Cannes Lions 2007 in the category Outdoor.
Ads from the Dutch Cordaid/People in need. The goal is fundraising.
Agency: Saatchi & Saatchi
Creative Director: Magnus Olsson
Copywriter: Saatchi/Saatchi Tribe
Art Director: Saatchi/Saatchi tribe (Tim Bishop)
Photographer: Calle Stolze
Vermont Teddy Bear Social Media Campaign
Image by mdurwin2
Vermont Teddy Bear Social Media Campaign
Social Beyond Singular Campaigns
Image by jon_burg
Social currency for a brand can grow in two ways: slow and steady or slingshot.
The slow and steady growth is more likely sustainable, but as most campaign metrics (and marketing metrics) utilize a traditional purchase funnel, slow and steady efforts often fail to hit key "awareness" benchmarks.
Slingshot tactics are far more gimmick-heavy and generally reach scale quickly, but they generally go dark a couple of weeks later. These are campaigns in every sense of the word. Give out a few free Macbook Pros on Twitter and watch your follower counts soar. Give away seven free iPhones and watch your brand become a trending topic. Create that incredibly creative Facebook application or visualization of the conversation, and hold up your scaled short-term engagement as your success.
But is Slingshot-value real social value? It this where most brand will play in the space?
Probably. As dirty as it sounds, Slingshot Marketing is going to be much of what we see in social over the coming few months. The strategic vision, budgets and dedication to doing social right just aren’t yet there. Yet. But with the inclusion of some basic marketing know-how, your slingshot shiny objects can be of value.
For more, check out jburg.typepad.com/future
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