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Marketing Campaign Development What Marketing

Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns

This book is a practical, pragmatic “how to” book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques. This book

List Price: $ 24.95

Price: $ 21.55

Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns

This book is a practical, pragmatic “how to” book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques.

Th

List Price: $ 9.99

Price: $ 9.99

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. This entry was posted on Saturday, February 4th, 2012 at 4:00 pm and is filed under Marketing Campaign. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

6 Responses to “Marketing Campaign Development What Marketing”

  1. Dwight Says:
    3 of 3 people found the following review helpful:
    5.0 out of 5 stars
    Hihgly recommended!, March 17, 2008
    By
  2. Joshua Says:
    3 of 3 people found the following review helpful:
    5.0 out of 5 stars
    What’s been missing from your marketing toolkit…, March 7, 2008
    By
  3. Jerome Says:
    2 of 2 people found the following review helpful:
    5.0 out of 5 stars
    Practical guide to integrated marketing — a must read!, March 12, 2008
    By
  4. Roland Says:
    3 of 3 people found the following review helpful:
    5.0 out of 5 stars
    Hihgly recommended!, March 17, 2008
    By
  5. Craig Says:
    3 of 3 people found the following review helpful:
    5.0 out of 5 stars
    What’s been missing from your marketing toolkit…, March 7, 2008
    By
  6. Ronnie Says:
    2 of 2 people found the following review helpful:
    5.0 out of 5 stars
    Practical guide to integrated marketing — a must read!, March 12, 2008
    By


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