Master Marketing For You

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@traction The Email Marketing Course

@TRACTION: The Email Marketing Course
Event on 2012-02-27 09:00:00
If you use email as a component of your marketing or CRM, in a small business, large corporation, or service agency, this course is a must!
Direct marketing to an opt-in email list still gives you the best ROI of any digital activity. But email is fraught with complications that most users are simply unaware of.
What you send is rarely what arrives, if it arrives at all.

This course helps you to put together email strategies that work, and shows you how to maximise delivery, open rates, click-throughs and conversion.

You’ll learn how the CPA and POPI impact spam, and how following best practices in international email marketing can improve your success. You’ll learn about the tools and techniques that can cost-effectively manage your lists, save you time and improve your results.

Some of what will be covered:
• The best ROI of any digital activity
• Email strategies that work
• Maximise delivery
• Increase open rates
• Improve click-throughs
• Increase conversion
• CPA, POPI and spam
• Best practices in email marketing
• Manage your lists
• Tools and techniques

The course is led by Godfrey Parkin, a digital strategist, e-marketer, author, USB-ED faculty member and international internet business veteran, who has advised some of the world's largest corporations. Godfrey’s primary expertise is in creating and implementing business strategies that build profitable relationships with the online consumer.

Participant Feedback:
‘To understand the inherent value of doing email right. The mindspark that flows from this excited the people around me to discuss and innovate.’ C. Green

‘One of the most informative & interesting courses I have attended.
Brilliantly presented by an extremely knowledgeable & current presenter. The course is perfectly suited to my current work environment.’ I. Coulson

‘Colleagues in my sector are more or less at a similar point with reforming their communication strategies. The course really brings to light the errors we were committing. It also highlights the value of outsourcing vs in house & not drawing the most from campaigns. In the NGO sector we tend to try and spread ourselves too thinly by trying to save money doing stuff ourselves. In the end the numerous activities we undertake are not as effective as we would like it to be than if we applied it properly to begin with.’ J. Sands

‘Well structured – Concise – Objectives met – thoroughly presented – phenomenal industry knowledge – handy tips.’ J. Rees

‘Demystifies a process normally perceived to be simple and places many red flags and checks in place to conduct the process in a professional and result-driven way.’ J. van Rooyen

‘Eye opener and extremely informative. Thank you for giving ideas of what we can do, in the companies we are with at present.’ M. Compton

’Highlights the most important – yet frequently overlooked – aspects of email marketing. Provides easy-to-adopt tactics and applicable advice for successful campaigning.’ V.Kotze

Britefire (Pty) Ltd. (www.britefire.co.za)
A digital strategy and marketing firm. With innovation and international experience, we help companies excel worldwide in e-business, online marketing and digital project management. We offer consulting, development, implementation and training.

South African companies who have benefitted from our experience include:
Clicks, Orion Group, UNISA, SA Tourism, MWEB, FinWeek, McCann Worldgroup, Eskom, Jupiter Drawing Room, Makro, Media 24, Exclusive Books, City Sightseeing Cape Town, Ocean View House, Trudon, Mooiplaas Guesthouse, GCIS, Markham, University of Stellenbosch Business School, Struik and Standard Bank.

Globally, we have worked with a long list of organisations, including:
The BBC, AC Nielsen, Marriott Hotels International, American Express, Intel, Ford, Credit Suisse, Lockheed-Martin, Library of Congress, US Department of Defense, Nomura, Sasktel, Georgia Institute of Technology (Georgia Tech), Cisco Systems, Kepner-Tregoe and American Honda.

at City Lodge Fourways
Cnr Monte Casino Boulevard and Witkoppen Road
Johannesburg, South Africa

The Del Fuegos
Event on 2012-02-23 21:00:00

Supporting Acts: Jarana Beat, Dead Exs

The Del Fuegos

THE DEL FUEGOS REUNITE FOR 11-CITY U.S. TOUR IN FEBRUARY, MARCH 2012 Original members Dan Zanes, Warren Zanes, Tom Lloyd and Woody Giessmann run wild through East Coast and Midwest BOSTON, Mass. – After disbanding in the late 1980s, the various members of the Del Fuegos went on to lead remarkable second lives. In the New Year, however, all four original members of the acclaimed Boston quartet will come together for a 12-city tour of the Eastern Seaboard and Midwest. On Wednesday, February 22, the band will begin at The Paradise Rock Club in their hometown of Boston, heading from there to New York, Cleveland, Chicago, Evanston, Minneapolis, Minneapolis, Milwaukee, St. Louis, Kent and Brooklyn with a March 4 wrap in Concord, N.H. The Del Fuegos are among a handful of legendary rock and roll exports from Boston, Mass. Recording alongside X, the Blasters, Los Lobos, and others for L.A. 's Slash Records, the Del Fuegos burned brightly through the 1980s. They played more than 200 dates a year internationally and released albums that were consistently favorites of audiences and critics alike. Even before they released their first record, Rolling Stone named them a band to watch. Touring with groups ranging from the Kinks to the Replacements to INXS, ZZ Top and Tom Petty and the Heartbreakers, the Del Fuegos played a style of rock and roll that knocked down the door, stole your girlfriend, and won your heart. Over six busy years, they built a reputation. And then they disappeared. Of course, not every disappearance is of the same kind. In the case of the Del Fuegos, it 's the character of their disappearance that is finally so intriguing. After breaking up, none of the band members took a job at a bait shop. Neither did any of the band members take jobs at Guitar Center. The Del Fuegos dispersed . . . widely. In time, some reports filtered in: two of the band members earned PhDs, one launched a drug and alcohol rehab, and one started a new movement in family music. No one would have called it. Four members . . . and each one reinvented himself. And now they're back, if only for a short visit. Why? Blame it on a wildly successful summer 2011 reunion show in Boston that sold out almost overnight, with extra shows added. Blame it on the audience reaction to this celebrated return. Blame it on the fact that the band came out hitting on all cylinders, somehow seeming younger than when we last saw them. Blame it on the fact that every member was able to get time away from his day job during the same two weeks. Blame it on the pure joy of elemental rock and roll. According to Warren Zanes, "I did a motive check when the idea of reforming for a tour came up. Was I having a breakdown? Was I strapped for cash? Was there a girl in Minneapolis I couldn't get off my mind? The good news is that I felt like 'no ' was the answer to all those questions. Musically, you have to be doing this stuff for the right reasons or the audience can sniff it out. And I think we all wanted to do this so that we could turn the amps up one more time. It was pretty simple . . . though Woody did mention something about a certain Mary in Scranton." Brother Dan Zanes also had to ask himself a few hard questions. "I couldn't be more committed to the family music that I've been playing for the past dozen years and yet when we reunited I realized I'd been secretly missing the raw teenage emotion in the songs. And the old camaraderie. And the cursing. I also realized, much to my surprise, that this was one of those rare instances in which maturity among the band members actually seems to have helped the rocking out process. In the 80's we probably cared too much about everything. Now we're just looking for a loud vacation." The Del Fuegos handpicked the cities they remembered best from years of touring. Where the memories linger, the band is now returning. Playing the best-loved songs from their catalog and keeping a few tricks up their sleeves, a little bit of Boston is, once again, making the rounds. How the members of the Del Fuegos spent their vacations: Guitarist Warren Zanes earned a Ph.D from the University of Rochester in Visual and Cultural Studies. Having established himself as a professor and writer, Zanes then re-entered the music business when signed as a solo artist by the Dust Brothers, making his debut with Kings of Leon producer Angelo Petraglia. Shortly thereafter he was hired as Vice President of Education and Programs at the Rock and Roll Hall of Fame and named Visiting Professor at Case Western Reserve University. With several books to his name and a third solo recording just released, Zanes is currently the Executive Director of The Rock and Roll Forever Foundation, a non-profit started by Little Steven Van Zandt, and at work on an authorized biography of Tom Petty, for whom Zanes has done several writing projects. Guitarist and Singer Dan Zanes earned a Grammy for his widely celebrated family album, Catch That Train! With a decade of international touring behind him and appearances in venues such as Carnegie Hall, the Sydney Opera House, the Somerville Theater (where he returns every year), and hundreds of other esteemed rooms, Zanes helped rewrite the possibilities of children 's music by creating an organic, folk-based sound geared toward family listening and participatory music-making. He is known for a dozen recordings, several DVDs, and a handful of books, and is these days nothing short of a household name. Always collaborating in a way that further extends the possibilities of his art, he has recorded with the Kronos Quartet, Lou Reed, Philip Glass, the Blind Boys of Alabama, the Pilobolus dance company, and many more. Bassist Tom Lloyd earned a Ph.D from Caltech in Environmental Engineering Science, after which he continued his research on biologically mediated geochemistry of transition metals (of course, right?). Following that, he worked as a consultant at McKinsey, focusing on the intersection of media and technology in the non-profit sector. After leaving McKinsey, Lloyd became the Interim Executive Director at My Friend 's Place, a non-profit center for homeless youth based in Hollywood. Today he works as an investment analyst at Capital Research. A classically trained cellist, Tom remains active as a musician, these days favoring the string quartet but always keeping a guitar handy. Drummer Woody Giessmann started Right Turn in March of 2003 as a freestanding addiction treatment program in Arlington Ma. Through his experience as a creative person with a history of addiction, Woody developed a unique approach incorporating evidence-based treatment and an emphasis on the arts and creativity, an approach that remains at the heart of Right Turn Outpatient services. Right Turn brings creative people together in a safe haven, where they can explore their art and preserve their creative gifts. Still active as a musician, Woody recently released a solo recording and remains a fixture on the Boston scene.

at The Bowery Ballroom
6 Delancey Street
New York, United States

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Demographics A Guide To Methods

Demographics on eBay:

Demographics: A Guide to Methods and Data Sources for M

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The American Marketplace: Demographics And Spendin

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Community Sourcebook of County Demographics NEW

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Ebook Success In Radio

Ebook – Success In Radio Sales & Consultancy Based Selling
The Entire Sales Process With A Step By Step Guide Through Each Stage. Contains Marketing Theory And Looks At What Is Required To Succeed Selling Radio Station Services In B2b Arena. Relevant In All Countries Where Commercial Radio Operates.
Ebook – Success In Radio Sales & Consultancy Based Selling

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Zzite Creates Mobile Websites. The Mobile Internet Is White-hot! 98% Of All Websites Are Not. With Zzite, You Can Have A High Performance Mobile Website In Minutes. We’ve Made It Quick, Easy, Impressive And Cost Effective. Just .95 Get Your Zzite On!
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B2B Marketing: A Radically Different Approach for Business-To-Business Marketers

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Zilliant Set To Transform B2b

AUSTIN, TEXAS (PRWEB) February 22, 2012

Today, Zilliant unveiled its new SalesMax SaaS solution that gives sales forces visibility into previously hidden revenue growth and retention opportunities. This new hosted analytical service promises to transform how B2B companies target and pursue top-line growth by providing predictive guidance directly to a sales rep. Extensive in-market testing of SalesMax consistently revealed opportunities worth 8-12% in additional revenue.

?We?ve raised the bar again on best-in-class B2B selling practices. By showing the sales force which customers represent their best sales opportunities, we are enabling a completely new approach to organic growth,? said Greg Peters, CEO of Zilliant. ?SalesMax continues Zilliant?s tradition of providing innovative predictive applications that harness big data to help companies inform sales decisions and improve P&L results.?

Using Zilliant?s proprietary Purchase Pattern Profiling? science, SalesMax automatically analyzes every account in a company?s book of business to quantify and prioritize cross-sell and retention opportunities. The output is a prioritized list of account leads revealing:

Accounts that have the most untapped potential
Specific product lines that under-penetrated accounts should be buying
Accounts where significant wallet-share is being lost
Customers that are showing early signs of defection

“At Cooper Industries, our sales team is managing over 10,000 opportunities every month. It’s challenging to keep track of each customer manually ? even with some of the best analysts and tools in the industry,” said Greg Preuer, director at Cooper Industries. “With SalesMax, our team has gained visibility into opportunities worth over $ 25 million that we just couldn’t see before. It’s given our team the insight to have targeted customer dialogs so we can sell a stronger mix of products and know when we’re losing wallet-share so we can change the momentum before it’s too late.”

?Many B2B companies have a finite number of customers in the markets they serve. To drive profitable growth, they need to maximize the relationship with each customer and ensure they retain them over time,? said Rafe VanDenBerg, general manager of Sales Effectiveness Solutions at Zilliant. ?SalesMax is the only solution on the market today specifically designed to address the unique challenges of driving organic growth and retention in a B2B environment.?

SalesMax Benefits:

Identify Actionable Cross-Sell Opportunities: With Zilliant?s Purchase Pattern Profiling? and Product Affinity Matrix?, SalesMax accurately identifies previously hidden opportunities to expand wallet-share.

Preempt Costly Customer Defections: Through Zilliant?s powerful Defection Detection? technologies, SalesMax is an early-warning system to the most subtle signs of customer defection and competitive intrusion.

Assess Every Customer and Every Product: SalesMax automatically analyzes each customer and product with a degree of rigor, accuracy, and speed that can?t be matched by manual analysis or typical sales analytics.

Guide Salespeople without Changing How They Work: Once opportunities are identified, SalesMax delivers them directly to salespeople through the tools and systems they?re already using ? even email.

Measure and Monitor Ongoing Performance: SalesMax provides management with interactive, closed-loop reporting on targeted sales pursuits and overall visibility into the health of the customer base.

Up-and-Running in as Few as 30 Days: SalesMax is a SaaS service. There?s no hardware or software to buy, install or manage, and companies can start delivering opportunities in weeks.

Minimal Up-front Investment: Affordable setup and subscription fees provide significant, rapid payback.

Learn More About SalesMax

For companies interested in helping their sales teams sell more products and retain more customers, valuable educational resources are available at Zilliant?s Web site:

Learn how SalesMax helps sales teams identify at-risk customers, recover lost wallet-share and sell additional product lines.
Discover how SalesMax works and the simple 3-step process companies can use to get started.
Schedule an ?Introduction to SalesMax? webinar to learn how SalesMax can work in your business.

About Zilliant

Zilliant is a leading provider of predictive sales analytics for B2B companies. For over a decade, companies have relied on Zilliant to help turn sales strategies into P&L results. Zilliant’s proven science and powerful technology gives companies unprecedented control of their revenue and margin and delivers valuable guidance directly to the point-of-sale. Thousands of sales people leverage these insights every day to inform their selling decisions, confidently react to market dynamics, and close more deals at higher margins. Learn more about how Zilliant helps companies make their numbers at http://www.zilliant.com.

The Essential Guide to Internet Business Technology


Internet business technology forevery business professional.What every business professional needs to know about Internet technologyClear, nontechnical explanations: hardware, software, infrastructure, and moreThe importance of Internet business even after the dot-com crashToday, every executive and business professional must understand Internet technology well enough to ask the right questions, set the right expectations, and make the best possible decisions—especially after the dot-com implosion. The Essential Guide to Internet Business Technology gives executives, managers, and other nontechnical professionals a complete, up-to-the-minute primer on today’s most important Internet technologies—and their business implications. From Internet architecture to e-business marketing, this book delivers current insight and expert advice you can act upon.Current Internet hardware and software technologies and their implications Web content development and design: what you must know to build effective business sitesNew opportunities made possible byInternet business models and marketing: lessons of the dot-com crashInternet security: protecting your data, applications, and customersRelational databases, data warehouses, and data miningMicrosoft(r) .NET versus Linux(r), Java(tm), and the open source movement Selecting a Web hosting service, last-mile connection, and application service providerWeb services, SOAP, middleware, enterprise application integration, and B2B integrationWhether you’re a manager, consultant, sales, marketing or PR professional, investor, or student, you need to understand the technologies that will drive the next Internet business revolution. Now, one book illuminates them all: The Essential Guide to Internet Business Technology.

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The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
Advance your B2B marketing plans with proven social media strategiesLearn social media’s specific application to B2B companies and…
The Brave New World of B2B Marketing
Who are the greatest marketers in the world? Surprisingly, it’s probably not the old-fashioned brand managers of Coca Cola or Pr…
B2B Brand Management
This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time …

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Ebook Success In Radio

Ebook – Success In Radio Sales & Consultancy Based Selling
The Entire Sales Process With A Step By Step Guide Through Each Stage. Contains Marketing Theory And Looks At What Is Required To Succeed Selling Radio Station Services In B2b Arena. Relevant In All Countries Where Commercial Radio Operates.
Ebook – Success In Radio Sales & Consultancy Based Selling

B2B Marketing: A Radically Different Approach for Business-To-Business Marketers

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The Marketing High Ground: The Essential Playbook for B2B Marketing Practitioner

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B2b Marketing Tips

A few nice B2b Marketing images I found:

B2B Marketing Tips
B2b Marketing

Image by toprankonlinemarketing
B2B Marketing Tips Panel At SES San Francisco.

See coverage of this event at www.toprankblog.com

B2B marketing and lead generation on Vimeo by Jeff Ogden
B2b Marketing

Image by jeffogden40
For top executives, including sales and marketing, this is where we share fresh insights and ideas.

View this Channel on Vimeo. Channel created by Jeff Ogden.

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The Consulting Bible Everything You

The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice

The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice

Everything you need to know about building a successful, world-class consulting practiceWhether you are a veteran consultant or new to the industry, an entrepreneur or the principal of a small firm, The Consulting Bible tells you absolutely everything you need to know to create and expand a seven-figure independent or boutique consulting practice. Expert author Alan Weiss, who coaches consultants globally and has written more books on solo consulting than anyone in history, shares his expertise

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Getting Started in Consulting

Getting Started in Consulting

The Unbeatable, Updated, Comprehensive Guidebook For First-Time ConsultantsGetting Started In ConsultingMore people than ever are making the jump from corporate offices to home offices, taking control of their futures, being their own bosses, and starting their own consultancies. Consulting is a bigger business than ever and growing every day. For almost a decade, Alan Weiss’s Getting Started in Consulting has been an indispensable resource for anyone who wants to strike out on his own and start

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Art Gallery & Consulting~SBA~BUSINESS PLAN Word/Excel

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Nice Marketing Budget Photos

Check out these Marketing Budget images:

Media Time vs Media Spend – Where to Focus Your Marketing Budget
Marketing Budget

Image by Sales Tip A Day
salestipaday.com/2011/06/15/media-time-vs-media-spend-whe…

Where do you or your company focus their marketing budget? If you are focusing on the print media, then you are in for a rude awakening.

Proportion Of Online Marketing Budget Spent on Comparison Search Engines by Econsultancy
Marketing Budget

Image by Matthieu Dejardins, eCommerce Activist
Illustration from the following post: Product Comparison Shopping Engines Study: goals, recommendations & opportunities to boost revenues by 16 percents.
Retailers spend approximately 11% of their online marketing budget on CSE. Agencies said that, on average, their clients spend 14% of online budget on this channel.

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In Search Of The

In Search of the Perfect Job


Find the executive position that gives you the opportunity, the challenges, and the competitive salary that you deserve!In Search of the Perfect Job gives you the edge you need to land a job that matches your senior-level experience and status. Fully revised and updated to help you meet the constantly-evolving changes in the business world, it will prepare you for the next step in your professional life-whether you’re making a career move, or want to take charge of your career so that you won’t be blindsided by a downsizing.Clyde Lowstuter provides pragmatic career coaching that gets you ready to tackle the nuances of executive job changing, and explore the many career options open to you. Thought-provoking worksheets and examples will keep you informed, focused, and motivated as you pursue your goal.In Search of the Perfect Job enables you to Develop a fool-proof career transition strategy with proven tactics Identify roadblocks and accelerants that impact your ability to land that perfect job in the C-suite Prepare for interviews by answering more than 225 of the toughest interview questions (sample answers included) from search recruiters and employees Master sound bites that create a commanding impression in 15 seconds Confidently and effectively network with others Negotiate the comprehensive compensation package you deserve Clyde C. Lowstuter is President & CEO of Robertson Lowstuter, a leading executive development firm that has consulted with thousands of clients since 1981. He is a Master Certified Coach from the International Coach Federation.Cammen B. Lowstuter is a staff writer and workshop developer for Robertson Lowstuter, Inc., and is the marketing and promotions coordinator for Colorado Free University.

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Google Adsense Secrets 4th Edition

Google AdSense Secrets: 4th Edition

Google AdSense Secrets: 4th Edition

Joel Comm’s best-selling AdSense ebook is the definitive guide to making money with Google AdSense. With 220 pages of content, this guide is ideal for beginners and intermediate level users, providing strategies for building profitable websites, monetizing with AdSense, as well as a number of other avenues for generating revenue.Joel Comm’s best-selling AdSense ebook is the definitive guide to making money with Google AdSense. With 220 pages of content, this guide is ideal for beginners and inte

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The AdSense Code: What Google Never Told You about Making Money with Adsense

The AdSense Code: What Google Never Told You about Making Money with Adsense

Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people put their knowledge of Google AdSense to use and receive four and five-figure checks from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat.
A New York Times Best Seller, The AdSense Code is now revised and

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